20
years experience advertising, creative development, copy writing, brand
development, market research, promotions, sales, entertainment marketing,
multicultural marketing, media buying, public relations, conference planning
domestic & international and general marketing experience. He is
an engaged innovator and communicator with high ethics who gets results and
creates winning environments by leveraging strategic marketing expertise with
team-oriented goal development.
Mr.
Brannon has demonstrated success in profit and loss management, marketing,
sales, and operations. He transitioned his consumer marketing
experience building such well-known brands as American Airlines, Southwest
Airlines, Churchs Chicken, Verizon, Warner Bros., Pro-Line Hair Care Corp,
Greyhound Lines, ShowTime Networks, Blockbuster, BET, HBO, Sally Beauty Supply
and General Mills into profitable results in market share and brand
awareness. His large company background is complemented by
entrepreneurial successes within divisions of Fortune 100 firms.
Mr.
Brannon began his marketing career in 1986 with AT&T, leading
telecommunication company providing commercial and residential phone service
and consumer products. Mr. Brannon was responsible for implementing the
strategic launch of the Merlin and Spirit business systems.
He
joined Pro-Line Corp in 1989, where he developed and introduced new
product lines that resulted in a 25% increase in total sales. With this
success, he was promoted to Vice President of Advertising, two years after
starting his marketing career. He revitalized mature product lines
with innovative marketing programs that grew sales and increased market
share. Mr. Brannon also gained skill in quickly assessing the
drivers of a business to improve bottom line results.
Prior
to Pro-Line Corp’s merger with Alberto’ Culver, Mr. Brannon saw the opportunity
to open his own multicultural ad agency in 1997 (The Brannon-Cottrell Group). His
services were quickly sought after by several large corporations for his
expertise in developing innovative marketing strategies. His vast experience in
marketing, advertising, product development, entertainment marketing, media
(TV, radio, print, outdoor, internet, direct mail) production, creative
(development & design), research, event marketing, promotions and public
relations has made Mr. Brannon one of the foremost multicultural marketers. He
currently serves as Managing Director at Camelot Communications and
is also Chief Marketing Officer at GYRE Entertainment.
Mr.
Brannon has created and executed some of the most talked about campaigns and
strategies in general and multicultural marketing.